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Meta's AI is Here to Transform Customer Engagement

 

In this evolving world of new technologies and ever-changing digital marketing tactics, businesses always seek innovative ways to connect to their customers. As the options have increased in the market, it is of prime importance for the brands to stay updated and always bring something new to the plate so that the customers don’t lose interest in them. One such tool is the introduction of AI by Meta (formerly Facebook) to enhance brand engagement through direct messages (DMs).

 

People are always hooked to social media; thus brands also need to keep up with their social media games and engage and connect with customers and potential customers, as it serves as a great option. Direct communication with their customers can be done through DM from both Instagram and Facebook, but answering all those queries manually is extremely time-consuming.

 

Also the customers wish to receive quick replies which make them think that they are being heard and the brand cares for them to keep up with this pace isn’t really easy.

 

But this new introduction of AI by Meta to engage with the customers is of great help. It can completely change any brand's fate if they are prompt and quick enough to grasp the benefit this advantage.

 

Meta's AI DM Helpers: How Bots Can Boost Your Business

1. Automated response system

Meta’s AI-powered automated response system helps brands to provide instant replies to customer inquiries. In this way, the customers receive immediate attention, and they feel heard and prioritised. The best part is, it is not just restricted to the regular business hours. This helps to create a better relationship between the brands and the customers.

Let’s understand how this works

Every brand creates a customisable template consisting of answers for the most Frequently Asked Questions (FAQs). The AI is programmed in such a way that it sends pre-written responses to these common questions.

 

For example, if a customer asks about store hours, the AI can instantly reply with the information.

 

With the use of this automated response system, the interaction for answering basic queries for the customers is made a lot easier. It also helps to reduce the workload on manual way of answering every query, allowing them to focus on more complex issues and saving a lot of time.

2. Chatbots for E-commerce

Chatbots are just like that assistance you get in a store but here AI is your assistant rather than a human. Customers can shop without leaving the messaging platform that they find convenient.

 

The constant updates on their orders are like the cherry on the top of a cake. Now every brand has its social media pages where one can talk through direct messages for any information regarding offers, discounts, order-related queries, refunds, returns and so much more. It helps the customer's journey to purchase anything from the e-commerce site much easier. Imagine having a friendly stylist by your side. The chat feature helps customers browse new arrivals, ask questions about products, and get personalised recommendations – all in a fun and interactive way!

 

For example: Trending e-commerce sites like Myntra, Lenskart, and many other shopping sites have a chatbot in their app that helps customers pick a style and suggest different trends and products. In a way, it is like that friend who helps to shop better and makes the process a lot easier.

3. Proactive Messaging

These are the messages that influence potential customers to turn into an actual customer. Proactive messaging allows brands to initiate conversations with customers based on triggers set by AI, such as abandoned carts or product recommendations. AI identifies specific triggers, like a customer abandoning their cart, and sends a pre-set message to re-engage them. This led to the customers purchasing and brand engagement is enhanced.

 

These timely reminders make the customers more interested and with the little attention span that people have in today’s world, it is a great way to keep a check on the customers.

 

For example, many e-commerce sites like Flipkart, Amazon, and Nykaa send their registered customers or potential customers proactive messages regarding empty carts, quirky statements, offers, and discounts.

4. Language isn’t a Barrier

Many customers face difficulties with language but with this innovation, Meta’s AI offers real-time language translation, breaking down language barriers between brands and customers.

 

Messages are automatically translated into the customer’s preferred language making it easily understandable for the customers and improving the quality of the communication among them. This feature also creates an empathetic connection between the brands and the customers making them feel a sense of belongingness.

 

The best part about this is brands can engage with a diverse, global audience without language limitations.

 

For example: In India, many brands are now jumping on the bandwagon of offering customer service through direct messages, not just in English but also in regional languages like Bengali, Hindi, Marathi, Telugu, and more.

5. Feedback and Improvement

Meta’s AI continuously learns from customer interactions, improving over time to provide better service and understand the customer’s needs and requirements better.

 

The AI uses machine learning algorithms to learn from past interactions and improve future responses. The customers get a free platform to give their honest opinions and feedback, which helps the brand to improve for the better.

Ending Note

The list of the features can go on; this innovation becomes a great path for brands that are always looking for new ways to connect with their customers. These AI features are designed to make communication between brands and customers more efficient, personalised, and impactful.

 

These tools not only boost customer satisfaction but also improve the overall image of the brand, allowing brands to focus on creating value and building relationships. As digital communication continues to get better with every passing day, taking help of these AI options can give brands a competitive edge in the dynamic world of social media marketing and make them stand out among all others.